Our Story

Eudaimonia was founded from a place of deep love, loss, and purpose. My journey began with the family I was born into—my parents and sister—who were the foundation of my childhood. I have a cherished photo of us from when I was about 16, a time when life felt stable and full of possibility.

Everything changed about a decade ago when cancer struck my family. My parents and sister all faced their own battles with the disease. After difficult journeys, I lost my parents far too young.

At the time, my wife and I were raising our children, and I realized I had a responsibility to ensure they would never have to face the same heartache. That mission became the foundation of Eudaimonia, a 501(c)3 ministry dedicated to fostering wellness, preventing chronic disease, and empowering others to flourish.

At its core, Eudaimonia is about cultivating community salutogenesis—a focus on maximizing wellness by optimizing the Body, Mind, and Soul. Inspired by Aristotle’s definition of eudaimonia as the highest human good—a state of flourishing through enduring happiness, penetrating wisdom, and optimal well-being—we believe this state is best achieved through an active lifestyle and a commitment to lifelong learning and growth.

What Does Physical Activity Have to Do with a Ministry?

At Eudaimonia, we believe physical health is deeply connected to your ability to live purposefully. When the body is strong, resilient, and energized, it becomes easier to focus on what truly matters—serving others, achieving meaningful goals, or connecting with a higher calling.

Poor health can be a significant barrier, sapping focus and energy. That’s why we focus on improving fitness, strength, and movement. By building a healthier body, you gain the physical and mental capacity to fully engage with your purpose and make a lasting impact on the world around you.

The Eudaimonia community is open to everyone, regardless of background, beliefs, or faith traditions. Whether you identify as Christian, Jewish, Hindu, Muslim, Buddhist, Mormon, Shintoist, Taoist, or Jedi—or simply as someone searching for deeper meaning—we believe all paths share two universal principles: love and service. Improving your health enhances your capacity to love and serve others, empowering you to make a greater impact and sustain that impact for years to come.

If you haven’t yet tapped into your inner divine spark or discovered your life’s purpose, or perhaps you view fitness as nothing more than mundane, we believe building awareness and focus can inspire you to uplift those around you. By doing so, you create a ripple effect that helps your entire community thrive and flourish.

Our Initiatives

At Eudaimonia, we’re committed to helping individuals and families thrive through various programs focusing on Body, Mind, and Soul.

Initiative #1: Body

Movement is foundational to health. Through programs that encourage optimal physical activity, we help individuals build strength, resilience, and joy in movement.

• LIFEKour: Encouraging optimal movement through youth and adult fitness classes, summer camps, and competitions.
• Flourish Beach: Community-focused activities like volleyball and beach tennis, including leagues, training, and competitions.
• Next Evolution Wellness: Facilitating optimal function with innovative recovery and MOCO (Multifacted Optimal Cellular Oxygenation) protocols.

Initiative #2: Mind

Growth and discovery take root in the mind. Our programs cultivate intellectual curiosity, inspire creativity, and provide tools for lifelong learning.

• Aspire Academy: Education, homeschool enrichment, and entrepreneurship programs designed to help individuals discover their path to flourishing.

Initiative #3: Soul

The soul is where connection and meaning reside. We elevate community vitality through programs that nurture the spirit and create a sense of belonging.

• Community Programs: Family movie nights, farmer’s markets, and other events to bring people together.
• Ministry & Outreach: Sweat lodges, spiritual practices, and opportunities to serve the broader community.

Looking Ahead

We are especially excited about the potential of IBAL (Ion Biotechnology Aqueous Ligands), a groundbreaking technology with the power to transform healthcare. By addressing prevention and healing simultaneously, IBAL represents everything we stand for: science-driven solutions rooted in compassion and purpose.

At Eudaimonia, we believe health and fitness are more than practical necessities—they’re essential tools for living a life of love, service, and flourishing. My hope is that the family I lead today will never have to face the struggles my first family endured and that Eudaimonia can offer the same hope to others. Together, we can build a healthier, brighter future for everyone.

Flourish, 

Jasen Petersen

Eudaimonia Founder and President of the Board